Building a network infrastructure and providing multimedia systems for Sber's first next-gen office

Problem statement

Sberbank's main goal as part of its Strategy 2020 is to compete successfully with global tech companies while remaining the best bank for the public and business. In order to carry out its plans for improving customer experience, the bank intends to transform its business through new technology.

Sber's first next-gen office opened on 28 September 2020, on Tsvetnoy Boulevard in Moscow. It has evolved far beyond a simple place where people come to withdraw cash, open a deposit, get a consultation, or take out a loan. Customers now have an opportunity to get acquainted with new technology, meet friends and business partners, shop, and enjoy many other activities that were previously unavailable at standard Sber offices. The new options allow a visit to the bank to generate maximum value.

The smallest guests of Sber will meet animated characters from Soyuzmultfilm cartoons and take part in educational games. And young adults will be able to use special offers by Delivery Club and SberMarket, as well as purchase cinema and concert tickets. In the Salute, Sber zone, customers will get to test the bank's proprietary devices: the SberBox multimedia console, the SberPortal smart display, and the Salute family of virtual assistants.

None of this would have been possible without a properly designed network infrastructure and state-of-the-art multimedia systems.

STEP LOGIC's objectives

Build a comprehensive and secure network infrastructure and equip the bank office with multimedia systems. Equip the meeting room for conference calls.

Network infrastructure
  • A structured cable network with 300 ports.

  • A Local Area Network, physically divided into two segments in full compliance with company requirements.

  • A Wi-Fi network with separate access modes: secure access for employees and open access for visitors.

Multimedia complex

  • A corner LED screen for displaying corporate content next to the building entrance.

  • A curved screen with a protective coating, located in the center of the office and supporting simultaneous playback of a variety of content: presentations, corporate screensavers, videos, and films.

  • A screen in the Salute, Sber zone, for demonstrating Sber device features and displaying content relevant to the bank's image.

  • Three mirror pillars with screens for the queue management system and currency exchange rates.

  • A meeting room, equipped with a screen and a video conferencing system for long-distance communication with customers and partners.

  • Connection to an ecosystem based on the Digital Signage technology for all media surfaces, ATMs, and parcel locker screens.

  • A sound shower (a special sound system that broadcasts an audio message in a specific place), installed over every ATM that supports biometrics and voice control, in order to reduce the noise level.