Audio and video analytics system in 330 INCITY stores


Due to the dynamic development of fashion retail stores in Russia and CIS countries, INCITY (AO Modnyy Kontinent) needed a unified solution that would provide management and regional managers with simple and user-friendly access to control key business processes.

STEP LOGIC's objectives

STEP LOGIC has introduced an audio and video analytics system in 330 INCITY stores, ensuring control of:

  • How goods are shelved in the stores;

  • Communication between store staff and customers;

  • The utility rooms, including when delivery of new merchandise is being taken;

  • Security and overall situation in the stores.

As a result of the work,

  • The efficiency of merchandising and procurement portfolio formation,

  • The quality of personnel activity control and compliance with corporate rules,

  • The quality of customer service has increased.


  • 2000 Hikvision cameras, 330 retail outlets, 140 cities in Russia and CIS countries.

  • Intelligent solution based on InOne IoT-platform from STEP LOGIC's Head Point partner. The platform combines all video sources into one information-management system.

  • An option to convert audio and video into a variety of formats at user requests is provided for subsequent analysis and long-term storage on allocated file resources.