The future lies in solutions that are capable to create a virtual space and augmented reality.
STEP LOGIC offers its customers complex projects using its experience in both multimedia solutions and related areas. STEP LOGIC's 10 years of experience in multimedia and a wide stack of technologies make it possible for the company to participate in projects that require an ecosystem approach. Dmitry Pustovoy, head of STEP LOGIC multimedia solutions department, tells us about this.
– Dmitry, which multimedia technologies and solutions can be considered traditional and which are innovative? Does innovation quickly become commonplace and widespread?
– Among the traditional tasks for integrators in the field of multimedia, I would mention the construction of television and sound recording studios, meeting rooms and halls with video conferencing tools.
Based on my observations, the ideology of solutions is transforming quite slowly, but technology, on the contrary, is evolving with tremendous speed.
Today, multimedia solutions are becoming more widespread due to the increasing availability of technology, the use of modern methods of transmitting audiovisual information, protocols and algorithms. There is a growing number of AV over IP devices that can transmit and switch high quality video and audio signals with low latency over IP networks of different bandwidths. The technology of embedding LEDs directly within the printed circuit (Chip on board) increases the pixel density per unit area and achieves amazing picture quality on LED screens. Bendable and transparent OLED screens became available, and we can build a media surface of any geometric shape on their basis.
– Where is multimedia generally used and for which customers? What projects are impossible in principle or significantly inferior in quality without this component?
– I am confident that multimedia technologies in their pure form or solutions created at their intersection can be useful in almost all areas of activity. And projects, such as building a modern office space, meeting room, monitoring center, shopping and entertainment center, stadium, museum complex or event venue, seem impossible without multimedia equipment.
– What is your company's practical experience in using multimedia for customers and, maybe, for internal needs?
– Nowadays, every solution should not be stand-alone, but linked in an ecosystem. That's why we offer our customers a comprehensive approach, which uses the experience gained in both multimedia solutions and related areas.
An interesting example of such a collaboration is the project to create an art object of 76 flexible OLED panels in one of the major business centers. We had to fit the installation into the architectural and design project, to develop a technology for mounting the segments, to perform CFD modeling for the proper distribution of heat flows. Our colleagues from the Engineering Systems Design Department modeled 11 possible options, which helped us choose the most optimal design and installation technology.
For internal needs, we actively use collaboration solutions, including videoconferencing systems with speaker tracking, interactive whiteboards to demonstrate presentations and projects under development.
– What are some of the most spectacular examples of your company's projects? What was unique about them? Which ones are you especially proud of and why?
– When implementing projects, we pay special attention to the balance of solutions and the method of technical implementation. One striking example of this approach is the project to build a multipurpose concert hall that can be transformed into a filming and broadcasting venue. When it was created, 14 key systems based on the products of more than 70 leading manufacturers were combined into a single complex. In addition to flexible AV signal transmission and routing capabilities, a multilingual conference and broadcasting system, and a video production facility, the hall was also equipped with a multi-channel sound amplification system. At the time, it was one of the first and largest implementations of immersive sound technology in Russia, and audio sources could be placed anywhere in the room in real time to immerse the audience in a three-dimensional, hyper-realistic sound.
STEP LOGIC's 10 years of experience in multimedia and a wide stack of technologies make it possible for the company to participate in projects that require an ecosystem approach. For example, we recently completed construction of a multimedia complex for a space that combines two office buildings for 10,000 employees. As part of the project, all locations of the space—the entrance and recreational areas, transformable multipurpose hall, meeting rooms, reception, stores, cafes and restaurants—were equipped with multimedia systems included in the customer's ecosystem.
– What is your vision for the development of multimedia applications? What could the "dream project" be?
– In my opinion, the future is in virtual space and augmented reality solutions, which are likely to have a significant impact on collaborative methods, cinematography, music, theater, and museum exhibitions.
The "dream project" in my mind looks like a "multimedia oasis"—a city of the future in the midst of the taiga, the desert or deep in the ocean, filled with advanced and fascinating audiovisual and robotic solutions.
– Thank you so much for the conversation!
Author: Anna Tumakova