A full cycle of works on the launch of new up-to-date services of the telecom operator was completed. The works included:  providing the customer with a tool for managing subscriber traffic; providing  the Client’s subscribers with "Parental Control" services; ensuring the gathering and processing of information for targeted advertising. The project involved the development and implementation  of  a complex, highly integrated technical solution,  and the construction of a hardware and software complex built on equipment from various manufacturers. The software and hardware complex is a set of platforms designed to perform the tasks of collecting and processing information for targeted advertising, as well as addressing traffic management issues and providing the Client ‘s subscribers with Parental Control services.